Kohls Corporation was primarily started as a departmental store that is much of family oriented to sell apparel and footwear and related accessories for men, women and even kids. They also complemented their sales with soft hem products including pillows, bed spreads and sheets and other housewares to set up a perfect home. All of their products though appealed to the recent style statements, also has a contemporary and classic touch on them. With a strong customer base, the company started expanding to about 4 states by the end of 2012 and also started to launch its online store, kohls,com and primarily focused on affording value added services for its customers preferring to shop using the internet, Slowly it began expanding with a primary focus and key note on the product extensions and exclusive web product lines. Kohls slowly began to rise to the extent of sponsoring leading brands and favored eminent designers and have become the sole retailers of selling few unique merchandise of the world.